Give Them What They Want?

“THEY SOLD ME OUT FOR A FEW SHEKELS MORE.” —Van Morrison

After 27 years as a professional speaker and trainer I’ve accumulated a long list of topics I can and speak on. When I recently looked at the list I realized most of the presentations were created based on what the meeting planner requested. Give ‘em what they want, right?

Taking my cue from Rush (see previous post) I decided to add in three new topics to the list that I want to speak on; “The Gift of Gab,” “Powerful Powerpoint,” and a program about overcoming fear, “Walk on the Wild Side”. Lo and behold I have already landed engagements for all three.

Yes, we must adapt and give people what they need (and will pay for) to get what we want. However, looking for people who need what we want to offer is often better because we’re passionate about it and likely proficient as well.

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Give Them What They Want?