It’s Not Too Late . . . For a Second Career

Anthony DeSio lost his job as an aerospace engineer after his position was eliminated in 1978. He was fifty years old. That’s when he moved to San Diego to start a business, any business. In 1980 he opened his first Mailboxes Etc. in Carlsbad. 

When he went to the bank to ask for money to expand, they laughed at him for thinking he could go up against the Post Office–so he turned to franchising, and the rest is history. At their peak, their were thousands of Mailbox Etc. locations nationwide.

To recap: Anthony lost his job, moved to a new town, started his first business after the age of 50, in an industry he knew nothing about, and made millions. Inspiring.

It’s Not Too Late . . . For a Second Career

Murder Mystery

In all the years I have been doing a blog and newsletter, I have tried to not repeat myself. So, here is something I’ve never done before–a murder mystery. It should only take a few minutes to solve. I’ll put the “whodunnit” at the end of the post.

Alan was a guitar virtuoso, a legend in the music industry. The fact he never stuck with a band for more than a tour at a time had to do with his demeanor (he was often drunk, disagreeable, and difficult) but boy could he play.

On this particular tour he may have went too far. Everyone was furious with Alan–the group’s manager complained about his tardiness, the band felt he was stealing the show and their girls, and the roadies were annoyed and appalled by the way he mistreated his instruments and equipment.

When he was found dead just before the last show of the tour, there was no lack of suspects. The manager was the one to find him backstage. Alan was on the ground in a fetal position with his guitar strapped on and plugged in. There was a broken bottle of Vodka at his feet. 

After finding out their lead guitarist was dead (at their managers’ suggestion) the singer, bass player, and drummer all agreed to do the show while the roadies packed up his gear.

There was no obvious cause of death, and everyone was busy before the show and nowhere near Alan–who set up a makeshift area backstage to warm up alone. So who killed him?



The Killer is . . .

It seemed like all of the characters had a motive to kill Alan, the gruff guitarist. However, nobody actually did it. The clues were that he was a drunk, did not take care of his gear, and warmed up alone. Alan electrocuted himself when a vodka bottle fell and broke on his already damaged electric equipment in his solitary practice area.

Murder Mystery

Still Going Strong

So, if 50 is the new 40, what is seventy years-old? It’s certainly not what it used to be. 

Take for example this list of rockers; Ringo Starr, Paul McCartney, Mick Jagger, Keith Richards, Steve Miller, Bob Seger, Daryl Hall, John Oates, Mick Fleetwood, Stevie Nicks, Don Henley, Joe Walsh, and Jimmy Buffett. All of these artists are 70 or older, and all are still actively touring.

I recall watching Jack LaLanne as a kid—he seemed old even then—and yet he was doing amazing physical feats despite his advancing years.

Like Jack LaLanne, my father was a fitness fanatic and was able to do things in his sixties that many younger men could not. He changed the way I think about “old” age.

I’m 52, and other than a few minor aches and pains, I feel great. It would be easy to say I’m too old to do this or that, but I want to be an inspiration for my kids like my father was for me.

Whatever age you are, don’t let people tell you that you are too old or too young to do something. Find examples of others who have done what you want to do at the same age. If there isn’t anyone, all the better, be the first.

Still Going Strong

Mind Control Over Others?

The customer is always right. Right? That statement has always bothered me because half the time the customer is wrong. However—and this is a big however—we have to let them believe they are right, even when they are way wrong.

This article is about three ways to deal with difficult customers—before they become difficult. All of these ideas are based on one undeniable truth, we can’t change people (or mind control them—someday there will be an app for that).

If we can’t change others behavior, then what can we do? Try these ideas on for size to see if we can’t control their minds at least a little bit.

What we put out, we get back.

We set the tone with customers. Sure, some people are just grumpy or have “issues” that have nothing to do with us and are insurmountable. That said, the bulk of our customers come to us in a fairly good mood and are excited to be doing business with us. So what makes them turn on us? More importantly, how do we prevent it?

I know this will sound hokey, but when we smile, the world indeed smiles back at us. I’m serious, how we greet people (with a smile, using their name when we can, and a quick compliment about something they are wearing) gets us off on the right foot. It’s a personal touch which takes time, but in the end saves time when that’s one less person we have to deal with later because we’ve already won them over.

Taking the time to smile, learn their name, and compliment them shows respect. That’s (almost) all people want, R-E-S-P-E-C-T. Respect for their business, their time, and their status (whatever that may be).

Give them a reputation to live up to.

Let’s try an experiment. I want you to try to not picture a big white Polar Bear. Ha, you can’t not, not picture a Polar Bear, right? (A few of you may have been able to steel off your mind, but the rest of us see a bear when asked not to.) The flip side of this is when we tell people they are understanding, cooperative, fun, easy going, and a joy to be around, they can’t help themselves from going there. They become the person we labeled them to be. In other words, they live up to our expectations.

I know what you’re thinking, when things go wrong, they’ll just revert to their old selves again. Not always. Isn’t it silly when we attend a concert and the rock star acknowledges our hometown and we all cheer. “Hellooooo Detroit.” That’s a set up, but it works every time. Let’s plant the seed (early) with our customers that they are the kind of people who are spontaneous (they are flexible enough to go with the flow when plans change), resourceful (they’re willing to make things work even when they’re not), and team players (we’re all in this together, so let’s stick together no matter what).

Mind Control Over Others?

They’re Clichés For a Reason

There’s a reason some sayings get passed down from generation to generation. It’s because they contain timeless advice that makes sense.

Sure, some clichés make no sense like, “The cat got your tongue?” (What does that even mean?) “Dressed to kill.” (Does that mean we wear ski masks and latex gloves?) “Go the whole nine years.” (Why not go ten yards and get a first down?) “They are the spitting image of you.” (Gross.)

The best clichés are understandable, memorable, and concise. The following are some of my favorite saying that have stuck with me over the years and I plan to pass on to my kids.

“A penny saves is a penny earned.”
If you can get what you want and need for less than you expected you not only saved the difference, you essentially earned money. On big ticket items this could a big chunk of change. “Money talks” and “Cash is king” both tell it like it is. In today’s world (and throughout history, honestly) having money (and cold hard cash) gives you an advantage because as they say, “It takes money to make money.”

“You only live once.”
For some, life is going to happen for them in the future—especially young people. For others, the best of times were in the past. I believe, “This is the time of your life” because it’s happening now. As I get older and I do the math I realize I may only have a few more summers left (who knows?) and I want to dive in and make the most of every warm, water-filled, magic moment this year because, “Time is of the essence.” People often say, “Time is money.” I’m not sure that’s actually accurate. Time is life. We trade our time (which is our life) for money by having to spend much of our day having to work for it. Isn’t it better to do what you love (or love what you do) since you give up your life for the time it takes to make money?

“It’s who you know.”
It seems unfair that the most qualified, talented, and deserving person doesn’t always get the gig or the job because someone else got it based primarily on who they know. “It is what it is” (another apropos cliché) and it’s not going to change. Fortunately, we can “meet” powerful people, and others can learn about us through social media. We should spend time working on getting our name out there as well as working on getting to know others. We should also embrace that we should, “Do unto others as we would have them do unto us” and offer to help others in some way first before we ask for their help.

“Haste makes waste.”
My father used to always say, “Measure twice and cut once.” Meaning, it saves time and money to cut a piece of wood accurately versus making a mistake and having to go to the store and buy another board. There are times when “winging” it isn’t the best choice. Instead, planning ahead, double checking, and thinking things through first usually saves time and money.

“Misery loves company.”
If we believe the saying, “Birds of a feather flock together,” then it holds true that the people we surround ourselves with can have a positive or negative affect on us—and we should be selective about who we hang out with. I always find it interesting when couples are asked what attracted them to one another many times one (or both) people will say it was their partner’s sense of humor. Since, “Laughter is the best medicine,” we need to be with positive people with a good sense of humor and avoid those who drag us down.

“When the going gets tough, the tough get going.”

We are stronger, tougher, and more resilient than we know, and we usually don’t find that out about ourselves until something terrible happens. Since, “That which doesn’t kill us makes us stronger,” we can hope that the trials and tribulations we endure (“No pain, no gain”) will make us better people.

“When there’s a will, there’s a way.”
The person who is absolutely 100-percent committed and unafraid to go all-in to make something happen is 75-percent more likely to do it than the person who is sitting on the fence and doing just enough. The superstars in any field are the ones who want it more, work harder, and never give up.

They’re Clichés For a Reason

Shark Week

The week before Bethany Hamilton was attacked by a Tiger Shark that ripped off her left arm, my buddy and I were snorkeling at that same exact spot on the North Shore of Kauai. We were oblivious to the fact there were sharks there. Since the attack, I have not surfed on that side of the island.

In Southern California this spring there have been more shark sightings than ever before. We’ve always known that juvenile Great Whites spend time along our coast, but because the sharks were seldom seen, most people didn’t give it a second thought. Now sharks are all over the news and there is real fear.

The chance of being attacked by a shark are minuscule, but the fear of an attack has kept many out of the water. How many irrational fears have kept us from wading into something we want to do but don’t for fear we may fail? (It’s not like we’re gonna die if we try.)


Shark Week

The Circle of Life

As the official first day of summer approaches, many of us mark time using the seasons as a point of reference. However, there aren’t many calendars (that I know of) that reflect this kind of thinking.

I see the year as a circle. January is at the top and it’s dark blue. February and March are green, while May and June are orange. July and August are at the bottom of the circle and are bright yellow. You get the idea.

I decided to create a calendar that looks at the year the same way I do. Have you ever considered making a calendar that matches your way of seeing the year?


The Circle of Life