“Baby Boomers and Redefining Age” [August17, 2012]
Baby Boomers are categorized as being born between 1946 and 1964. Many people in this age group came of age in the sixties (need I say more?) and see themselves as vastly different from the generation that preceded them (“The Greatest Generation”). It should be noted this is the largest and wealthiest demographic–79 million strong. But what I want to focus on is how the Baby Boomers are redefining what age is.
If you look at the latest list of top grossing concerts you will see Bruce Springsteen and Elton John there. Meryl Streep has a brand new movie out (targeted at Baby Boomers) and The “Expendables 2” features several stars with films in the seventies, eighties, and nineties. What does this mean to us? If you are in your twenties or thirties and think forty and fifty is old, you should rethink what “old” is. If you are in your forties, you have a lot of life left to live.
It’s inspiring that veteran rock stars are currently on tour, aging actors are still starring in feature films, and athletes are playing later and longer than ever before. Before Roger Bannister ran a four-minute mile most thought it was impossible. Now that we see what is possible for people “of age” it should inspire us to do more and be more.