Man Bites Dog

Wild and crazy subject lines. I guess it’s what you’d expect from someone who either has ADD or is highly creative–or both. My subject lines are my attempt to be catchy, clever, and creative–anything but boring. To me, subject lines are a lot like headlines–they need to grab the reader’s attention and make them want to know more and read on. My goal is to do something different so the subject lines stand out from all the others in the recipients inbox.

The other reason one may want to put this principle in practice is to train your brain to think fast, flex your quick wit, and get great ideas on demand. Think about how many e-mails you send every day. If you challenged yourself to come up with something clever each time, before you know it your mind will a fine-tuned idea-generating machine.

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Man Bites Dog

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