Spring is the time many of us start cleaning out our clutter. This has forced me to look at a lot of my stuff and decide what stays and what goes. During this process I have come to discover something about myself. I have a lot less stuff than I once did in part because I have simplified my life.
For example, I streamlined my wardrobe to include a three-color palette. This means I don’t need nearly as many belts, shoes, and other accessories. But beyond that, I have also started to look for things I love to help make the decision to buy an easy one. Instead of going with the cheapest product to fill a need, I look for the best (within my budget) and seek things I connect with on an emotional level. I think that’s why I have finally found a drum kit I will keep for a lifetime instead of trading it in every few years. My computer is a Mac and my phone is an iPhone–two things I love. Lastly, when I sought a company car, I wanted something that was good on gas, had four doors, was fun to drive, was functional (could carry my surfboard and band gear), and would cost less than $20,000. I bought a Honda Fit and it does everything I want it to do–and I like driving it.
So what does all this mean to you? When we can find a price point for our goods and services that are affordable to the consumer but still allow us to make a good profit and combine that with a coolness factor that makes them feel good, look good, and simplifies their life, we have hit a home run. People will pay more for things they love (or like). Instead of trying to be the cheapest (compete on price) be the coolest (where price is an afterthought.)