Do you ever buy something just because the packaging was stellar? Have you ever connected with a company because the branding seemingly spoke to you? Has there ever been a time when you just stood and admired a store’s signage and/or interior design? I can say yes to all of those questions—and then some. I love design. And “love” is the operative word. Good design does something for you emotionally and when that happens, you buy. Some companies have discovered (or rediscovered) their “mojo” through branding (and rebranding). That’s why this link is so fascinating. Here are the 2010 rebranding winners.
Notice how subtle changes can change everything. Wow! Also, here are a couple of links to vintage signage that shows good design never goes out of style.